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If you run a local business in Sammamish or anywhere on the Eastside, you've probably heard that video is important. And it is — but not just any video. Most business videos fall flat because they try to do too much. They show the logo, a stock music track, some b-roll of people looking happy. The result is forgettable. It could be any business, anywhere. What actually makes people stop scrolling Authenticity. Specificity. The real thing. A 60-second video that shows your act